What Shoppers Can Expect This Black Friday

As the holiday season draws near, all eyes are on potential Black Friday deals for the Google Pixel 10 Pro Fold. This premium foldable is one of the most advanced—and expensive—smartphones of 2025, making it a top target for shoppers hoping to score major savings. With Black Friday approaching, early indicators and historical pricing trends offer a clear picture of what discounts to expect this year.

At launch, the Pixel 10 Pro Fold starts at $1,799 for the 256GB model, placing it firmly in the ultra-premium category. Higher storage variants can push the price past $1,900, aligning it with other flagship foldables like the Samsung Galaxy Z Fold 6 and OnePlus Open 2. Google typically maintains tight pricing on new hardware, but seasonal sales often bring notable relief for those who wait. Given its recent release, dramatic price drops are unlikely—but strategic bundle deals and trade-in bonuses could provide real value.

Looking at past years, Google’s Pixel devices have seen 10%–25% Black Friday discounts depending on model age and availability. The Pixel 8 and 8 Pro, for example, saw reductions of up to $200 during their first holiday season. However, because the Pixel 10 Pro Fold is Google’s latest foldable and in high demand, the company will likely offer modest but meaningful discounts instead of massive markdowns. The most realistic expectation is a $200–$400 price cut, equivalent to roughly 11%–22% off retail pricing.

Retailers like Best Buy, Amazon, and the Google Store often compete with aggressive promotions during this time. Rather than a simple price slash, shoppers can expect bundle deals—such as free accessories, extra storage upgrades, or store gift cards. For instance, Best Buy’s early promotions on Google devices have historically included gift cards worth up to $350, or deep trade-in credits when swapping older Pixel phones. This trend is expected to continue for the Pixel 10 Pro Fold, offering an effective discount without directly lowering the sticker price.

Carrier offers will likely play a big role in the final pricing as well. Major U.S. carriers such as Verizon, T-Mobile, and AT&T typically launch competitive Black Friday packages combining installment plans, trade-in bonuses, and bill credits. In previous years, Pixel flagship buyers have received up to $800 in trade-in value or free upgrades when activating new lines. The Pixel 10 Pro Fold, given its high retail cost, is almost certain to appear in similar carrier deals.

Another factor to watch is Google’s own holiday bundle promotions. The company often pairs devices with accessories like the Pixel Buds Pro, Pixel Watch, or wireless chargers. These bundled savings can effectively reduce total cost by $200 or more, making them one of the smartest ways to buy without waiting for a direct markdown. For many shoppers, this type of promotion offers the best overall value, especially for those already in the Pixel ecosystem.

International buyers may see slightly different offers. In regions like the UK, Canada, and India, Google tends to launch limited-time regional price cuts to align with local market trends. For example, early promotions in India have already hinted at discounts up to ₹15,000, which could foreshadow similar limited reductions worldwide.

In conclusion, while shoppers shouldn’t expect a massive price crash on the Pixel 10 Pro Fold, there will still be opportunities to save. A $200–$400 discount, attractive trade-in deals, or bundle offers with accessories are the most likely scenarios this Black Friday. Whether you’re upgrading from an older Pixel or entering the foldable market for the first time, waiting for these deals could make the difference between a splurge and a smart buy.