Why the Pixel 10 is the Best Black Friday Upgrade in the UK

The Google Pixel 10 has emerged this Black Friday as the go-to choice for anyone in the UK looking to upgrade their smartphone without overspending. Retailers are offering discounts large enough to reduce the price well below typical flagship levels — transforming the Pixel 10 into an unexpectedly affordable flagship device. For many buyers, this makes it the smartest upgrade option of 2025.

At launch the Pixel 10 retailed around £799, but current Black Friday deals have shaved approximately £200–£300 off the price. That discount alone makes the phone stand out against its usual premium competition. With such a steep drop, the Pixel 10 now delivers high-end specs for a mid-range price — a rare value in the flagship smartphone segment.

Under the hood, the Pixel 10 runs on Google’s latest Tensor G5 chipset. That power enables smooth performance, responsive multitasking and support for Google’s on-device AI features. It’s a phone built not just for today’s demands, but for tomorrow’s upgrades in Android, apps, and AI capabilities.

The display is a bright, vibrant 6.3-inch OLED panel — perfect for media, browsing and everyday use. Combined with the phone’s battery and charging credentials, the Pixel 10 delivers reliable endurance. Users report over 24 hours of mixed usage before needing a recharge, which covers a full day easily for most people in everyday routines.

Photography remains a standout strength. The Pixel 10 features a triple-rear-camera array — 48 MP wide, 13 MP ultrawide and a 10.8 MP 5× telephoto lens — giving users versatile tools for different kinds of shots. From crisp landscapes to detailed close-ups, especially in daylight or good lighting, the camera system delivers strong results. The addition of telephoto makes it a real jump over earlier base-model Pixels.

Another big selling point: the Pixel 10 supports Qi2 magnetic wireless charging. That means you can easily use modern wireless chargers and accessories — a nice convenience upgrade over older phones. For buyers coming from older devices without wireless charging, this feels like a proper leap forward.

What ultimately makes the Pixel 10 an upgrade heavy-weight isn’t just hardware — but also longevity. With Google’s commitment to many years of OS updates, you’re not just buying a phone for 2025 — you’re investing in a device that can stay secure and up to date for years to come. For anyone upgrading from a 2-3-generation-old phone, that long-term value matters a lot.

In short: for UK buyers wanting flagship performance, great cameras, modern charging and long-term support — without paying flagship prices — the Pixel 10 as discounted this Black Friday stands out as one of the smartest upgrade picks. If you’ve been waiting for the right moment to switch phones, this looks like it.