Google sets official release window for its next foldable flagship

Google has officially announced the launch date for its highly anticipated Pixel 10 Pro Fold, confirming that the foldable device will arrive on October 9, 2025. The company made the announcement following weeks of speculation and hints from industry insiders about a fall release window. This marks Google’s second-generation foldable and one of the most anticipated devices in its 2025 hardware lineup.

The Pixel 10 Pro Fold will become available for pre-orders in the United States and select international markets ahead of its retail launch. According to Google, customers who place pre-orders now will receive their units starting on the official release day. The confirmation brings an end to months of rumors about potential production delays and final testing phases that were reportedly ongoing throughout late summer.

Google first unveiled the Pixel 10 lineup at its “Made by Google” event on August 20, 2025, where it showcased the Pixel 10, Pixel 10 Pro, and Pixel 10 Pro XL models. However, the foldable model was notably absent from the immediate release schedule. Company representatives confirmed at the time that the Pixel 10 Pro Fold would have a separate launch window due to additional refinement in hinge durability and software optimization for foldable form factors.

Sources familiar with Google’s supply chain have indicated that the October timing was strategically chosen to align with broader market conditions. By releasing the Pixel 10 Pro Fold in the early fourth quarter, Google positions itself to compete directly with upcoming foldables from Samsung, OnePlus, and Honor. This release strategy also ensures that the device remains fresh during the holiday shopping season in the U.S., when demand for high-end smartphones typically peaks.

From a product standpoint, the Pixel 10 Pro Fold is designed to showcase Google’s most advanced Tensor G5 chip, paired with improved power efficiency and on-device AI performance. It will ship with Android 16, optimized for multitasking and productivity. Early previews and leaks have suggested that the foldable features an upgraded hinge mechanism, a lighter design, and enhanced heat management — addressing feedback from the first-generation Pixel Fold, which some users found bulky and warm during heavy use.

The official release announcement also highlighted Google’s growing focus on AI integration and user experience. The Pixel 10 Pro Fold will come preloaded with new AI-powered features such as Gemini Live, Magic Cue, and Smart Workspace, offering real-time assistance and cross-device coordination. These tools leverage on-device machine learning to perform tasks like summarizing messages, scheduling events, and even translating conversations on the fly without relying on a cloud connection.

Google’s hardware team emphasized that the October 9 launch will coincide with the start of in-store availability across major U.S. retail partners, including the Google Store, Amazon, Best Buy, and select carrier outlets. Pricing details are expected to remain in line with the company’s previous premium models, though some reports suggest a minor increase due to new hinge materials and expanded storage options. The phone is rumored to start at $1,799, similar to the previous Pixel Fold, but Google has yet to confirm this officially.

Industry analysts see this release as a pivotal moment for Google’s foldable ambitions. The Pixel 10 Pro Fold enters a competitive landscape where Samsung’s Galaxy Z Fold6 and OnePlus Open2 have already set high standards for build quality and performance. However, with its tighter ecosystem integration, longer update cycle, and new AI capabilities, Google aims to carve a distinct niche for itself among U.S. consumers seeking a blend of power, design, and software intelligence.

In conclusion, the October 9, 2025 launch of the Pixel 10 Pro Fold solidifies Google’s intent to push deeper into the foldable category with a more refined, performance-driven device. With upgraded hardware, advanced AI features, and a strategic release window, Google is signaling that the foldable era of the Pixel brand is not just continuing — it’s evolving. For consumers waiting for a premium foldable that blends innovation with practicality, the upcoming release promises to be one of the standout smartphone moments of the year.